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Africa's Hollywood. The term "Nollywood" was coined by the New York Times journalist Norimitsu Onishi in 2002 when he observed film-making activity in Lagos, Nigeria. The term mirrors two of the most famous areas of film production: Hollywood in the US, and Bollywood in India's Bombay. In 2009, Nollywood surpassed Hollywood as the world’s second largest movie industry by volume, right behind India’s Bollywood. In 2014, the Nigerian government released data for the first time showing Nollywood is a $3.3 billion sector, with 1844 movies produced in 2013 alone.